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B Generous Press

Built in LA – Startup B Generous Helps People Donate More Money to Charities, Nonprofits

The proliferation of buy now, pay later solutions in recent years has made countless products and services more accessible to shoppers. Rather than paying the full price for something outright, BNPL models enable consumers to pay the cost down in smaller increments over time. This service continues to permeate various industries, and as many as one in four shoppers are expected to make BNPL purchases by 2025.

While plenty of businesses in retail and e-commerce already offer this service, the concept of paying smaller amounts toward a larger goal can be applied in various other ways, including charitable donations. Such is the focus of LA startup B Generous, a venture started by philanthropist and entrepreneur Dominic Kalms. Read More